Mead Johnson Enfamil > Mead Johnson Enfamil (2)
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mead johnson enfamil mailing program
One of the many weekly mailings that were part of the Mead Johnson Enfamil program. Mailings were done weekly to every "mom to be" in the database depending upon where they were in their pregnancy and post-delivery. This means that dozens of different packages were being mailed concurrently. Almost all of the packages included MICR encoded live checks of varying denomination which was determined by past redemption history...this was driven by our data files.
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mead johnson enfamil customized magazine mailer
This is the "magalog" that was part of the Enfamil mailings. This magazine contained varying articles of interest to new moms, along with personalized information based upon data captured during the program.